Last thing — this helps us help other parents like you.

Skip anything you don't want to answer.

What was happening at home that made you try CogniKid? Before CogniKid, what had you already tried? (pick all that apply) How old is your kid? (roughly is fine) Pick one 3 or younger 4-6 7-9 10-12 13+ Multiple kids on it Where did you first hear about CogniKid? Pick one Instagram or Facebook ad Friend or family member Google search / blog post TikTok or YouTube Doctor / therapist recommendation Other Your name (so I can reply if I need to) Your email

Thank you. These help us more than you know.

All optional. Skip what doesn't fit. The richer the answer the more it helps.

The moment everything tipped

Walk me through the exact day you decided to try CogniKid. What happened?

What school is telling you

Has your kid's behavior been flagged at school? When? What exactly was said? Has a doctor, teacher, or family member said something about your kid that you'll never forget?

What you tried — and what it cost

Before CogniKid, what did you try that didn't work? Be specific. Rough guess: how much have you spent trying to figure this out before CogniKid? Pick a range Under $200 $200 – $1,000 $1,000 – $5,000 $5,000 – $15,000 $15,000+ I've lost track

What home actually feels like

Walk me through a typical morning at your house. Before CogniKid versus now. What's the worst thought you've had at 3 a.m. about your kid?

How you describe your kid

If you described your kid to a stranger in ONE sentence, what would you say? What words has someone else used to describe your kid that hurt to hear?

What success looks like

Six months from now, when CogniKid is working — what does your day look like? How do you feel about yourself as a parent?

Belief & doubt

What's the one thing that almost made you NOT try CogniKid? Who do you trust most when it comes to advice about your kid? Would you recommend CogniKid to another parent? Why or why not?

Last set. The honest ones. Thank you for going this deep with me.

All optional. These are the questions we asked one of our first customers on a real call — her answers shaped what CogniKid is today.

1. Who's it for

How many children and how old are your children that you bought CogniKid for?

2. The big problem

What was the big problem or the main reason for you buying CogniKid? What's the problem and what was the reason that led you to buying?

3. What else you tried

Have you tried any other solutions at all before CogniKid, or have you considered trying any others? Were they in supplement form? Powders, gummies, capsules? (and if you remember the brand, that helps a lot)

4. The hesitation

Was there anything that almost stopped you or put you off from purchasing CogniKid when you gave it a try?

5. The wit's end moment

Was there any story, any crazy thing, or a wit's end moment — your child did something and you realised, "okay, something has to change here"?

6. Explain it to a friend

In your own words, just how you would explain it to a friend or anyone asking — what made you complete the purchase? (a simple sentence is fine)

7. The one big outcome

If there was ONE big promise, one big outcome that you could get from CogniKid, what would it be?

One last open mic (bonus — anything we should have asked)

Anything you want me (Cameron) to know that no one is asking?